Good & Bad Web Design

A Good Web Design:
For the text: You must have a background were it does not interrupt the text, the text is big enough to read, but not too big, the hierarchy of information is perfectly clear, and the columns of text are narrower than in a book to make reading easier on the screen.
The Navigation buttons and bars are easy to understand and use, is consistent throughout web site. Navigation buttons and bars provide the visitor with a clue as to where they are, what page of the site they are currently on. Frames, if used, are not obtrusive, a large site has an index or site map.
Link colors have to coordinate with page colors and are underlined so they are instantly clear to the visitor.
For graphics: buttons are not big and dorky, every graphic has an alt label, every graphic link has a matching text link, graphics and backgrounds use browser-safe colors, and animated graphics turn off by themselves.
Generla design has pages download quickly. The first page and home page fit into 800 x 600 pixel space, all of the other pages have the immediate visual impact within 800 x 600 pixels, good use of graphic elements (photos, subheads, pull quotes) to break up large areas of text, and every web page in the site looks like it belongs to the same site; there are repetitive elements that carry throughout the pages.

A Bad Web Design:
Background has a default gray color, color combinations of text and background that make the text hard to read, busy, distracting backgrounds that make the text hard to read.
Text that is too small to read,Text crowding against the left edge,Text that stretches all the way across the page, centered type over flush left body copy, paragraphs of type in all caps, paragraphs of type in bold, paragraphs of type in italic, paragraphs of type in all caps, bold, and italic all at once, and underlined text that is not a link.
It has junk, such as a counters on pages, junky advertising, having to scroll sideways (800 x 600 pixels), too many little pictures of meaningless awards on the first page, frame scroll bars in the middle of a page, and multiple frame scroll bars in the middle of a page.